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1to1 Marketing
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What is Personalization?
Personalization is a hi-tech method of digital printing whereby every piece produced is unique and designed to speak directly to the intended recipient. In most cases it is a direct-mail piece which calls out directly to the recipients name & interests but the technology can also be utilized for other individualistic products such as ID badges, sales materials, business cards, etc.
The process works much like a mail-merge with a print document and a database, however it is much more sophisticated in that it can utilize both variable text & images and print in full CMYK color. When completed you get a stack of individually distinct marketing pieces that are geared directly to each individual target and results in a dramatic increase in effectiveness. The results are undeniable... look what a recent CAP Ventures Study found on Marketing Campaigns using Personalization.
• Response Rates Increased 36%
• Average Orders Increased 24%
• Retention Increased 47%
See for yourself... create your own personalization sample!
Here's why we expanded our business into Variable Printing.
Personalization is a hi-tech method of digital printing whereby every piece produced is unique and designed to speak directly to the intended recipient. In most cases it is a direct-mail piece which calls out directly to the recipients name & interests but the technology can also be utilized for other individualistic products such as ID badges, sales materials, business cards, etc.
The process works much like a mail-merge with a print document and a database, however it is much more sophisticated in that it can utilize both variable text & images and print in full CMYK color. When completed you get a stack of individually distinct marketing pieces that are geared directly to each individual target and results in a dramatic increase in effectiveness. The results are undeniable... look what a recent CAP Ventures Study found on Marketing Campaigns using Personalization.
• Response Rates Increased 36%
• Average Orders Increased 24%
• Retention Increased 47%
See for yourself... create your own personalization sample!
Here's why we expanded our business into Variable Printing.
White Papers:
• Direct Mail from A to Z
• Direct Mail from A to Z
Coptech Digital, Inc.
100 Cummings Park - Woburn, MA 01801
Ph: 781.935.2679 Fax: 781.935.7673
www.CoptechDigital.com
Web Design by Michael Mersha - Art Director - Coptech Digital, Inc.
100 Cummings Park - Woburn, MA 01801
Ph: 781.935.2679 Fax: 781.935.7673
www.CoptechDigital.com
Web Design by Michael Mersha - Art Director - Coptech Digital, Inc.
