One of the most useful technologies for advertising and media is variable data printing. This is a type of on demand printing for businesses and individuals with large printing needs. Boston variable data printing companies use variable text, graphics and images on document reproductions without having to stop the press at any point, which makes this an efficient form of mass print production. A business that uses the service of a Boston on demand printing company can even have thousands of high quality flyers produced with a different name and address on each document.

This is why variable data printing is used by many Boston business for direct marketing and customer relations. The technology for variable data printing is an offshoot of digital printing, which uses computer databases and digital presses to create high-quality, full color documents. Variable data printing is better for on demand printing companies.

By using a Boston variable data printing company, businesses can have mass customization of documents using digital printing technology in a short period of time and affordable cost. The mass-production of a single document using offset lithography could not offer the same customization. Rather than producing 10,000 copies of a single document for 10,000 customers, variable data printing allows businesses to print 10,000 unique documents with customized messages for each customer.

When using a Boston on demand printing company, business owners will have two variable data printing options. One method sends the document template and variable information to the press, after which the raster image processor combines the two to produce each unique document.

The variable data printing method combines the static and variable elements prior to printing, using specialized software applications. Businesses will have also more complex levels of variable data printing to choose from at a Boston on demand printing company. The more complicated levels of variable data printing use versioning. This type of on demand printing offers different amounts of customization for different markets, with text and images that change based on which segment of the market is being targeted. Full variable data printing is another level, where the text and images can be altered for each individual addressee. Every type of variable data printing begins with a basic design that indicates which sections can be altered and a database of information that fills in the changeable fields. It is a very beneficial technology for businesses that need to reach many different markets with high-quality on demand printing. Any business that needs to advertise to many different markets with printed documents should consider a Boston variable data printing company for their next campaign.