One of the most popular forms of on demand printing is variable data printing Boston, which changes text, graphics and images from one piece to another without having to delay the process of printing. This digital printing technique would not be possible without the use of external files or databases, where all the information is easily stored. Variable data printing Boston is often used for direct marketing, advertising, invoices, and managing customer relationships. This is because an on-demand printing company Boston can quickly and affordably print the same document with different personalized information on each one, such as an individual heading on marketing letters.

This digital printing Boston technique harnesses computer databases and digital print devices to produce quality colored documents that look like the older offset printing products. With variable data printing Boston, business owners and individual professionals can have all of their documents made customized, but in a mass-production format. Offset lithography is used to complete the digital printing Boston process, which allows 10,000 documents with different messages to be produced in the same period of time as copying one document. Marketing directors, real estate agents, advertisers and pretty much anyone who owns a business can benefit from this kind of on demand printing.