Variable data printing is one of the premium services that are available to professionally minded individuals and businesses, and it serves many purposes in the world of marketing and advertising. The process of variable data printing takes text, graphic and image elements and prints them differently onto multiple documents without slowing down the printing process. This process can be used for everything from CD and DVD packaging to mailings. Boston businesses often use this service when they need to produce direct marketing documents that will leave the perfect first impression. On demand printing services now offer this type of printing, which is an offshoot of digital printing, by harnessing computer databases and printers. Variable data printing produces high-quality, full color documents, with a look and feel comparable to conventional offset printing, but all the information is stored on a database or external file.

Whether they need CD and DVD packaging or mailings, Boston businesses can turn to this printing service when they need mass quantities of customized documents with digital print technology. By choosing variable data printing, it's possible to produce 10,000 unique documents with customized messages for each customer, rather than only producing 10,000 copies of a single document with the same message on each one. And it takes the on demand printing company as much time to print either way, whether they are doing CD and DVD packaging or producing individual mailings. Boston companies and individuals have a wealth of choice for their direct marketing efforts with this print technology. The returns for the investment in variable printing vary from double the normal return or print documents at the basic level to 10-15 times the return for fully variable jobs. With the possibility to increase the return on investment so greatly, there's no reason why anyone wouldn't want to choose this option for their direct marketing.